We Must
Not Your Average Mustard
Born from a love for mustard, made with a purpose: For our community, our planet, and, of course, good condiments.
We Must is an artisan mustard company born out of a love for mustard and a desire to do better for our community and our planet. Our story began one night when a simple suggestion from a mustard-loving son and a supportive husband sparked the idea of starting our own mustard company. Despite initial reservations, we embraced the challenge and embarked on this exciting journey.
With no prior industry experience, we’ve built We Must from the ground up, driven by our passion for creating unique, high-quality condiments. Our mission is simple: we must do what is right for our community, our planet, and our children. And of course, we must eat good condiments.
Two mustards, endless possibilities. From classic tang to gourmet sophistication, we’ve got the perfect kick for every dish.
Our Mustards
At We Must, we offer two types of artisan mustard – Yellow and Dijon. Our Yellow Mustard is a classic, perfect for adding a tangy kick to your sandwiches, while our Dijon Mustard, with its smooth and sophisticated flavor, is ideal for gourmet recipes or as a standalone dip.
Each batch is crafted with care, ensuring that every spoonful delivers a burst of flavor.
Pure ingredients, bold flavor, and a mission that matters. We’re mustard with a cause—stand out with us.
Why We’re So Different
We Must is not your average mustard. We pride ourselves on using pure ingredients to create our mustards, ensuring a clean, natural taste. Our edgy yet premium communication style reflects our commitment to quality and our desire to stand out from the crowd. And above all, we’re a company with a mission – to do better for our community, our planet, and our children.
Pure, Natural Ingredients
At We Must, we only use the finest, pure ingredients to craft our mustards, ensuring a clean, untainted taste in every jar. No artificial additives—just real, wholesome flavors you can trust.
Edgy Premium Brand Voice
We’re not just another mustard brand—we speak with a bold, edgy, and premium tone that reflects our commitment to quality and our desire to stand out from the crowd. We challenge the status quo with every word, just like we do with every bottle.
Purpose-Driven Impact
Our mission goes beyond mustard. We’re dedicated to making a positive impact on our community, our planet, and future generations. Every purchase helps support a better, more sustainable future for all.
We Must Connect
Whether it’s a question or a craving, we’re here to spread the mustard love.
Phone: (781) 636-8318
Email: courtney@wemustmustard.com
