We Must isn’t your grandma’s yellow squeeze bottle.
It’s mustard—reimagined, and ready to dip. Born in Portland with pure, wholesome ingredients (no junk, no fillers), We Must brings bold flavor and cheeky sophistication to every table. From raw veggies to bougie charcuterie, this vegan mustard is made to be seen, shared, and shown off.
| Pretzels | Carrots | Celery | Snap Peas | Eggs | Oysters | Toast | Charcuterie | Chips | Chicken Strips
Dip It Real Good
Premium | Healthy | Pure Ingredients | Craveable | Modern Twist | Authentic | Handmade | Vegan
Portland Bold
Born in the kitchen and rooted in community, We Must is rewriting what mustard can be. Every jar is handmade with clean, natural ingredients. No shortcuts. No fillers. Just bold flavor and uncompromising quality. From charcuterie boards to sandwiches, salad dressings to crispy fries, We Must is made for every bite.
Elevated Experience
The Yellow mustard has a lot of flavor and doesn't taste like typical store-bought mustard. It was an elevated experience when eating it with a seed cracker. I ate a quarter of the jar in one sitting!
–Amy, Portland
Champagne Caviar
Dijon is a must buy, it’s literally like champagne caviar that holds its flavor so well against anything that you would dip it in! It feels like you were invited to the most elegant cookout.
–Julie, Portland
A Masterpiece
The Fresh Dill Mustard has the perfect amount of dill flavor! The color was gorgeous and to see the flecks of dill, was a masterpiece. This was my favorite by far! I will need a whole case.
–Lauren, Portland